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Referencias Bibliograficas:
Castells, Manuel.
La era de la información: La sociedad red. Alianza editorial,
Madrid, 1999.
Cornella, Alfons. Infonomia.com: La gestión de la información
en las organizaciones. Ediciones Deusto, Barcelona, 2000.
Davis, S. y Botkin, J (1995). The monster under the bed. Touchstone
Publications. New York.
Godin, Seth y Gladwell, Malcolm. Unleashing the Ideavirus. Do You
Zoom, Boston, 2000.
Hagel III, J y Armstrong, A. Net.gain: expanding markets through
virtual communities. Harvard Business School Press. Boston, USA,
1997.
Harvey, Pierre. Cyberespace et communautique. Presses de l'Université
Laval. Québec, Canada, 1995.
Peters, Linda. The new interactive media: One-to-one, but who to
whom? Marketing Intelligence & Planning, Vol. 16 (1), pp. 22-30,
1998.
Powers, Michael. How to program a virtual community. Ziff-Davis
Press. New York, 1998.
Rheingold, Howard. The virtual community. Addison-Wesley. Reading,
USA, 1993.
Rosen, Emanuel. The Anatomy of Buzz: How to Create Word-Of-Mouth
Marketing. Doubleday, New York, 2000.
Tapscott, Don. La era de los negócios electrónicos.
Como generar utilidades en la economia digital. McGraw Hill Interamericana,
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Referencias
en la web:
http://www.usask.ca/education/courswrk/802papers/communities/communities.htm
www.dooyoo.es
www.gpd.org
www.funredes.org
www.infonomia.com
http://www.hbsp.harvard.edu/hbsp/prod_detail.asp?R00606
www.agemdi.or
www.jupitermmxi.com
www.foromarketing.com
www.aui.es
www.laempresa.net/termometro
www.mediametrix.com
www.mmxieurope.com
www.zdnet.com
http://www.majestic.ea.com

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